The importance of the results of the AGRITECH EU project can be measured both in economic terms and in terms of knowledge sharing and dissemination. In particular, the project will contribute to support the SMEs enterprises of agricultural supply chain subjected to increasingly challenging competition in a responsible and sustainable manner.
Dissemination and exploitation plan
The proposed measures included in the DISSEMINATION AND EXPLOITATION PLAN will help to achieve the expected impact of the project in term of:
- for exploring technological solutions for digital agriculture with a responsible innovation approach
- to acquire the ability to interact with technology suppliers and developers for the design and selection of innovative applications
- to acquire the ability to use digital agriculture tools
- to acquire the ability to assess the socio-economic impacts of digital technologies
AGRITECH EU project coordinator (UNIPI) will share the responsibility of the dissemination actions within the project, naturally supported by all the project consortium for the provision of material and details on results of on-going activities.
The dissemination strategy of the AGRITECH EU project will be planned taking into account the specific objectives and priorities of the EU. It will be taken into consideration addresses highlighted in the:
- The Digitisation of the European Agricultural Sector, EC
- Digital Agriculture, FAO
- DIGITAL AGRICULTURE FORUM, 2020
Dissemination channels
As general start point AGRITECH EU dissemination will based on a multi-methods approach. It will transfer the results of the project to an extended audience in Europe by using the following seven different means:
| Dissemination channels | Target |
| Organization and participation to national and international conference and events to present AGRITECH EU programmes during and at the end of the project: according to the target (students, SMEs enterprises) and themes of the project (digital transition) a series of specific focus groups will be organized with the collaboration of stakeholders of agricultural sector | 6 national events 3 international conference and events 6 focus groups in partners’ country |
| Formal announcement using extended-audience national and international press and media. Publication of articles on project activity, progresses and results will be made using newspapers and sector journals. webinars will be delivered on the Digital Skills and Jobs Platform: 2 at the beginning of each cycle and 2 at the end; the HEI have websites dedicated to the promotion and dissemination of their training offer with an estimated audience of 500,000 people. | 4 webinars will be delivered on the Digital Skills and Jobs Platform |
| Preparation and maintenance of dissemination material, project logo, flyers, posters, movies, etc. A project Corporate Identity (CI) will be developed by a professional graphic designer based on the inputs provided by the consortium. This CI will be then used in all internal and external outputs. | 2 video 12 newsletters |
| Creation of a project website: including a blog where the different participants will be able to exchange experiences and compare cases. The web site will be maintained after the end of the project. The documents and all the instruments developed within the project will be available for consultation and downloading on the project website. The AGRITECH EU web site will be in charge of representing the initiative, therefore it will include private areas for delivering specific services only for a) Partners of the project, b) Peer reviewers of the project and officers of the EC; | 1 project website 13 dedicated pages on partners website |
| Dissemination and valorisation work done inside AGRITECH EU, by means of papers presented in international conferences, seminars, magazines; | 4 papers (at least) |
| Using social networks for project dissemination and to support AGRITECH EU programmes reputation. Activation of accounts on YouTube, LinkedIn, Twitter, and Facebook to post news and updates, video, webinars and information about the project and the partners’ programmes. The approach will be storytelling. | 30 posts each year |
| Stakeholder involvement in a committee (Stakeholders Group) dedicated to identify strategies and actions to disseminate the AGRITECH programmes and the project results. | 14 stakeholders (starting point) 50 stakeholders (arrival point) |